Monthly Archives: May 2012

T-Rex ‘n Effect

What’s in the name that makes one stand out above the rest? We now know Shawn Carter as Jay-Z. It’s how Daniel Lawrence Whitney became Larry the Cable Guy (Dan Dan the Chevrolet Man was already taken). And before Perez Hilton, there was Mario Armando Lavandeira, Jr. And let’s not forget AOL aka Quantum Computer Services.

Now there’s one more added to the list.

A Nebraska man by the name of Tyler Gold had legally rebranded himself as Tyrannosaurus Rex, Greek for “Tyrant Lizard King.” I kid you not. Why the sudden change to T-Rex? “Because T-Rex is cooler,” Gold responded. The other guys who used to pick on him when he was a kid will surely think twice before messing with him now.

But rebranded names don’t always work out well. Take Prince for example. In 1993, Prince changed his stage name to an unpronounceable symbol, referring to himself as “The Artist”.  In 2000, the symbol was no longer used and Prince went back to using his name again.

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