Let’s be honest. Do you think a new logo for Hartford is going to help boost tourism in a town where I was raised? Are people going to want to come to Hartford when the advertisement of Hartford goes public? Consider the three proposed logos designed by The Cundari Group. The three logos show the three ways how Hartford can attract visitors and help put the city back on the New England tourist map. Each logo is unique in it’s own way.
Zula, Pietro’s Pizza, Mooyah — to name a few — are some of the new businesses in the heart of Downtown and, I can admit, they look fabulous. But there are still a few wrinkles that not even a new logo can fix.
The first logo is based upon the slogan “Hartford: Make Your Own History,” comprising five letter “H”s in a circle, forming a star at the center. “What’s Your Hartford Moment?” the second slogan is accompanied by a mosaic using the letter “H.” For the third campaign, “Hartford: What Do You Want To Do Today?”, the logo comprises the letter “H” being surrounded by arrows.
Logo, or no logo, Hartford’s got their work cut out for them for their quest to become a rising star once again.