Baskin-Robbins to Rout 5 Flavors

Baskin-Robbins will soon give five out of its 31 flavors the cold shoulder — no pun intended.

To celebrate its 65th birthday this Sunday, Baskin-Robbins is replacing the old flavors with some new ones.  It is also National Ice Cream Day. Why? Because it’s Sun… um, never mind. Among the flavors to get the ax are Caramel Praline Cheesecake, Apple Pie a la Mode, and alas, French Vanilla, which has been a staple since 1945. French Vanilla!? Oh noes!! Whatever will we do with our French Vanilla? Oh, well, I guess we’ll just have to settle for regular Vanilla.

Here’s what Srinivas Kumar, chief brand officer at the company, had to say about the untimely retirement of the 5 flavors:

Over the decades, we have retired some of our iconic flavors into our deep freeze […] but never before have five flavors gone into the deep freeze at one time.

Oh, that explains this mess. May the 5 old flavors rest in freeze.


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